PRODUCTS CREATED OUT OF A SELF NEED.
THE ONLY ANIMALS WE TEST ON ARE OURSELVES.
The challenge: to create the easiest gliding, most moist, least waxy lip balm on the market. If that couldn't have been accomplished we wouldn't have gone ahead with the project.
We've opted to go with our unique blend of essential oils including lavender and geranium as the aroma or flavoring which contributes to this moisturizing formula. Most lip balms are scented or flavored with berry, pina colada or mint which doesn't contribute anything to healing and hydrating. They simply make lip balms more palatable like food which actually contributes to licking lips which can only add to dehydration. Our blend of essential oils actually heals and hydrates while discouraging licking your lips. Women have told us that it is the only lip balm that they have ever been able to wear under and over their lipstick.
HYDRATE and HEAL is a healing moisturizer that is all natural, and LIP SHADE which has all of the same characteristics in terms of the glide and moisturizatlon is unfortunately not all natural. We used all of our efforts to keep it clean but it just can't be done with zinc and titanium dioxide as the only SPF agents, as to include enough of them to have a satisfactory SPF rating renders the product gummy and very uncomfortable.
As a lip balm addict I can tell you that if It isn't comfortable I won't use it. And if I won't use it I won't sell it to anyone else. So we live within the realities and use the best non all natural ingredients available.